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GlossaryData

Master Data Management (MDM)

The process of creating and maintaining a single, accurate, authoritative source of truth for critical business data — customers, products, vendors, employees, and chart of accounts.

Key Benchmarks

Data accuracy target: 99%+
Duplicate rate target: <1%
Golden record coverage: 100%

Related Terms

Data Integration

The process of combining data from different sources into a unified view. Includes ETL, API integration, data virtualization, and real-time streaming approaches.

Customer 360

A unified view of the customer combining data from CRM, ERP, marketing, support, and financial systems. Enables personalized service, accurate billing, and complete relationship visibility.

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