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Software that manages customer interactions, sales pipelines, marketing campaigns, and service operations. Major vendors include Salesforce, Microsoft Dynamics 365, and HubSpot.
The process of combining data from different sources into a unified view. Includes ETL, API integration, data virtualization, and real-time streaming approaches.
The process of creating and maintaining a single, accurate, authoritative source of truth for critical business data — customers, products, vendors, employees, and chart of accounts.